Performance Marketing

Candidate Profile:

1+ years experience in integrated marketing campaigns or campaign management
A mix of agency and in-house experience is preferred, including brand marketing, advertising, and communications.
Hands-on experience managing Lead Gen and Sales Ads on Facebook and Instagram
Strong background across offline and online media channels.Digital channels including Programmatic, Social and Search.
Analytical skills measuring and analyzing data and creating actionable insights
Experience managing projects from start to finish, including but not limited to maintaining timelines, updating stakeholders, coordinating efforts, balancing short and long-term needs, and delivering results
Experience in managing agencies and budgets
Have strong ownership and willingness to roll up one’s sleeves and get work done
Have high judgment, particularly in narrow time frames
Be able to successfully manage complex, fast-moving, and unexpected communications challenges and deal with ambiguity
Excellent verbal and written interpersonal skills, with the ability to communicate clearly and effectively with team members, business partners, and senior leadership

Be responsible for the vision, strategy, and execution of acquisition campaigns across all the digital platforms Facebook and Instagram
Manage day-to-day execution of paid social campaigns and display programmatic buys
Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting
Monitor and optimize all digital marketing campaigns to maximize engagement & overall ROI against KPIs
Ensure ROAS by continuously optimizing campaigns based on learnings from multiple A/B testing (e.g. on creatives, targets, other strategies)
Educate the organization and develop new tactics to optimize digital marketing efforts
Forecast monthly, quarterly, annual acquisition numbers and costs.
Control all daily, weekly, monthly, event-based, and project-based digital marketing spends, across all digital platforms
Develop actionable plans to optimize & improve ONEs search engine discoverability and traffic
Managing Brand Social Media presence on Social Media handles
Ensure daily execution of SEO strategy & processes
Constantly strive to find new solutions & tools that can up-level team efficiency & effectiveness
Analyze all digital marketing efforts & key metrics
Report paid campaign results back to key stakeholders
Research & champion the latest developments in digital marketing strategy, emerging platforms, advertising innovation, and the competitive landscape

Run digital marketing activities for revenue generation, D2C sales
Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
Run paid media campaigns (primarily google & Facebook) to maximize revenue
Manage all efforts & goals on digital paid media: SEM, Display, Paid Social, etc. Serve as the key strategic lead for traffic & conversion generation
Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
Develop plans for in-depth analysis of performance to drive optimization whilst monitoring key metrics like ROAS & ROI
Work with the team to institute best execution processes

2+yrs of relevant experience in Paid advertising, mainly Amazon ads, Facebook Ads and Google Ads.
Prior experience in E-commerce preferred with a specialization in Marketing
Experience in handling paid campaign planning, optimization performance
Understanding of reporting tools like Google Analytics
Quick learner and ability to work in a fast-paced and dynamic work environment