Drives, tracks, and measures the actions thereby attributing the ROI Campaigns & Activities

Performance Marketing – What it is?

Performance marketing is the term given for online marketing campaigns where the marketing companies will be paid by the advertisers based on the results obtained like clicks, and conversions.

Performance marketing is ideal for companies that are looking to reach out to their audience at scale, as the payments are based on how their users are interacting with the content. How does this work? Performance marketing is accounted valuable over traditional approaches as it:

  • Enhances Better Planning
  • Pay for Results
  • Tracks Performance to determine ROI
  • Pivots in Real-Time
  • Discovers New Formats to Expand Reach
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Social Media Marketing

Performance Marketing - How does it work?

Advertisers can put their advertisements on a specified channel and pay depending upon how their Ads are performing. Ways to pay when it comes to performance marketing are:

Cost Per Click (CPC)

Advertisers pay depending upon the number of times their ads are clicked on. CPC is an efficient way to drive more traffic to your website.

Cost Per Impression (CPM)

Impressions are the essential views of Ads and with CPM, you pay for every 1000 views. If about 25000 people view your Ad, you would pay your base rate times 25.

Cost Per Sales (CPS)

In CPS, you would only pay when your Ad has driven out a sale. These are the common methods that are being used in Affiliate Marketing.

Cost Per Leads (CPL)

CPL generates customer leads and drives sales. Similar to CPS, you would have to pay only when someone signs up for an Email, Newsletter, or Webinar.

Cost Per Acquisition (CPA)

Similar to CPS and CPL, CPA is more general where advertisers pay when an action is completed by consumers like driving a sale, sharing their contact, and visiting your blogs.

Social Media Marketing
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Why choose BDS for Performance Marketing?

As there are numerous types of performance marketing channels and campaigns available, we follow the steps below to build a performance marketing strategy for any kind of audience. Our strategy for performance marketing includes:

  • Establishing the campaign goal
  • Selecting the right digital channels
  • Creating and launching the campaign
  • Measuring and optimizing the campaign
  • Handling potential pitfalls

Achieved

Loaded

Done

Benefits of performance marketing

The benefits of Performance marketing are:

An effective and a creative way to diversify the audiences

Expanded reachability while capturing the valuable data

Easy to track performance –Goals can be adjusted to get better results

Lower Risks – Reduces the risks with better optimization

ROI-focused – Ensures performance campaigns are moving towards better results and boost leads and sales

Jeevanantham P
Jeevanantham P
2022-10-29
Good service and products
Jawahar R
Jawahar R
2022-08-24
A place to explore everything from scratch. I got an amazing team of interns like me who were very collaborative with me. I have learnt so much about the digital marketing field throughout this internship. My mentors and the people there are very friendly and supportive.
Surendar Tgb
Surendar Tgb
2022-08-24
Being a trainee in the BigDigits, I had great insight into the Digital Marketing Field and experienced the company's environment virtually. People are very friendly to work with and Self Learning is the key mantra that I learned in BigDigits.
Sasikumar G
Sasikumar G
2022-08-23
Jamunarani Krishnaraj
Jamunarani Krishnaraj
2022-08-15
I m doing an internship in this company.I had a great learning experience at BigDigits.I got in depth knowledge of Digital Marketing.The seniors were always able to address every question i had and every problem immediately.BigDigits they can provide a best Digital marketing services to your Brand/Organisation.And I feel great to be part this company.
Vaidehi Soodikoduthaal J
Vaidehi Soodikoduthaal J
2022-08-15
A great place to learn and grow where I have worked on projects that helped me gain hands-on experience in the Digital Marketing domain. This internship means a lot to me where I can widen my knowledge in that sector. The people there are pretty good and supportive. I'm delighted that every day of my internship ends with some learning @BigDigits.
Shankar S
Shankar S
2022-08-15
As an intern, I did learn a lot about Digital marketing and the people in Bigdigits were very supportive and encouraging. They even let us to work on some of their projects and corrected our mistakes. So that way we got real time exposure and one of the best experiences for me.
Sriram Dhanabalakrishnan
Sriram Dhanabalakrishnan
2022-02-12
They did their job well & very Budget-friendly!!!
Sridhar Ramasamy
Sridhar Ramasamy
2022-02-11
Praveen Senthil
Praveen Senthil
2021-12-29
Good response from the team to build a website.

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