Job Description
We are looking for a digital marketing analyst to support our digital marketing work stream. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients. To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team. To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.
Responsibilities:
- Collecting and analyzing customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign
performance. - Developing and presenting learning’s from your analyses, including actionable insights and
recommendations. - Developing digital campaigns and web measurement strategies.
- Creating dashboards, SEO analysis reports, and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues, senior managers, and clients.
Requirements:
- Bachelor’s degree in marketing or a related field.
- 1- 3 years’ experience in related roles.
- A strong understanding of all SEO best practices such as SEO friendly site architecture, tags,
coding, site speed optimization, link building, and more. - Experience with analytical and reporting tools, Google Analytics, and Data Studio.
- Deep knowledge of digital marketing across social, display, and programmatic platforms.
- Strong analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills.
Key Skills:
Google Analytics, Digital Campaigns, Content Creation, PPC, Social Media, Keyword Research, Google Ad Words, Digital Advertising, SMO ,Web Analytics, Copywriting, SEM, Brand Awareness & SEO.