Role of Social Media Marketing for Real Estate

Do you know: “Around 77% of real estate agents use social media on a daily basis.”

Currently, many realtors are utilizing trends such as virtual staging, drone photography, inbound marketing, and lead verification automation. Although new trends come and go, the need for a good website never changes—and neither does the need to attract traffic.

real estate agents use social media

Traditionally, Real Estate social media marketing consisted only of newspaper ads and billboards. Business owners, especially in the real estate industry, are turning their attention to Social Media marketing because of its increasing popularity.

Due to technological advancements and social media, the buyer and seller have become more aware of and involved in their real estate transactions.


Increasingly, real estate businesses use social media marketing to showcase their properties virtually.

For real estate businesses, social media marketing plays a key role:

COVID-19 has severely affected the real estate industry. As of 2022, social media is a primary tool for real estate professionals. Virtually showcasing real estate properties is becoming increasingly popular among real estate companies on social media. Because of this, social media has become an essential part of distance socializing.

real estate businesses, social media marketing plays a key role:

Business owners can benefit from social media in a variety of ways. Nevertheless, they need to select their effective medium and content.

Social media are revolutionizing real estate. As well as growing their business online, it has become one of the most effective ways for Real Estate marketers to connect with potential buyers.

What are the benefits of social media for real estate businesses?

Real estate has been revolutionized by social media, without a doubt. Realtors can connect with potential buyers and grow their businesses online using social media. 

Social media can provide multiple benefits for realtors, depending on their use and post. Here are some of the significant benefits:

Boost your website's traffic:

A social media network is a collection of people from all walks of life and all backgrounds. With social media marketing, you can reach a broader range of potential consumers worldwide. 

Sharing articles and blog posts on social media allows you to connect with the audience and set a top-of-mind recall. Social media can boost your website traffic, and every post can lead to an inbound lead.

Reach a wider audience:

Good social media marketing can take your real estate business to the next level. Utilizing multiple marketing channels can be advantageous since the returns will come from various segments. Online and social media marketing can combine traditional marketing methods to broaden realtors’ reach. 

Brand Visibility:

Developing a brand’s reputation is increasingly dependent on digital media platforms. It helps position oneself in the market, thereby attracting new customers. Keep your audience engaged and returning for more information by posting content that resonates with their preferences and interests.

For real estate agents, the value of social media cannot be overstated. Social media marketing has permeated every aspect of our daily lives.

As a result, small businesses – particularly real estate agents – can take advantage of these trends tremendously, as they provide them with tremendous marketing opportunities and opportunities for success. Due to the nature of an agent’s work – which is heavily dependent on the promotion and visual aesthetics – social media and email marketing offer them great value.

Social Media Marketing for Real Estate Agents

The number of people spending time on online social networks today. Real estate agents can use this free marketing opportunity to promote their properties widely. 

Your clients and potential customers can be interacted with directly, and their needs and requirements can be assessed without meeting them in person. Ultimately, you will be able to present property options explicitly tailored to client needs when you meet them in person.


Reach a wider audience

Your clients can decide within minutes which properties they’re not interested in by uploading photos of the properties you have available on social networks like Facebook and Pinterest.

Compared to any other marketing tool, social media offers an unprecedented number of potential customers. Advertising campaigns, promotional offers, word-of-mouth marketing, and customer referrals can all be done simultaneously on social networks.

Having trouble keeping up with internal operations and buyer consultations?

It’s good news that you don’t have to go it alone regarding social medial marketing. You can stay up-to-date with new trends and technologies with the help of real estate social medial marketing experts. 

Engage with most of your potential clients online with BigDigits Social Media Marketing Agency. Our real estate social medial marketing company uses analytics and data to develop conversion-focused marketing strategies. Real estate companies and brokerages can benefit from our custom social medial marketing services.


Social media is an effective tool for real estate agents to find new clients. Because of this, more agents might invest in improving their social media presence than email marketing or search engine optimization. By creating hyper-local content, agents can target prospects and position themselves as local experts.

As a result of the pandemic, more agents are showing what they’re doing for their clients and listings virtually on social media. Social media marketing, however, is here to stay.