All with the older outbound marketing strategies, messages will be sent to potential customers, and communication is one way. When it comes to how I promote my brand, one of the most crucial factors that can make or break a brand or a product is its presence on social media and it can be done either only for a single product, or the social media can be used for building the overall presence of the brand. But, one thing that must be considered is its versatility. However, with every business aware of it, competition on social media has become intense and hence, every business needs to leverage the latest trends and techniques, and promote their brand presence on social media more consistently and creatively.